An Argentine Identity Designed to Cross Borders
Argmeat is a meat processing company based in Chivilcoy, Buenos Aires, primarily focused on exporting Argentine beef. With a decade of experience and ambitions to reach the world's leading markets, we set out to transform its origins and growth aspirations into a brand identity with a global outlook.
The challenge
Argmeat had a clear business objective, but lacked a brand concept capable of expressing its vision. From our first meeting, one belief stood out: the company wanted its identity to represent Argentina and carry its national origin into international markets as a mark of quality.
We began by exploring the colors, symbols, and landscapes that define Argentine culture. The Sun of May, the national colors, and the vast Pampas plains became key references in developing its visual identity.
During the creative process, a new challenge emerged. The company recognized that its potential extended beyond beef and decided to broaden its vision to include other products of Argentine origin. Its identity could no longer be limited to the image of a cow. It needed to represent a country, its production, and its ability to reach the world.
What we did
We developed Argmeat's brand identity around a concept that connects origin, quality, and international ambition. We defined a color palette inspired by Argentina's national symbols and a contemporary graphic language reflecting the character of Argentine production.
We created a flexible brand system capable of adapting to different product categories without losing recognition. This identity was applied to packaging design and graphic materials developed to present its products across different markets.
We also designed a web portal for inquiries and produced launch videos to communicate the new identity, its commercial offering, and its vision for international growth.
The result was a brand that moved beyond representing a single product to become an expression of origin, ready to support new business opportunities both at home and abroad.
- Brand identity
- Logo
- Brand guidelines
- Website
- Online store
- Labels
- Containers
- Boxes
- Social media posts
What changed for Argmeat
- —Distinctive Argentine brand identity adaptable to new product categories.
- —Consistent brand presence across packaging, web portal, and audiovisual content.
- —Entry into the U.S. and Mexican markets, with plans for further expansion.
Want something like this for your brand?
Is your company ready to take its products to the world? Let's build a brand that represents its origins and reaches beyond borders.