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Blog: guides on brand, web, and growth
Guides backed by data and sources to help you make decisions about your brand, your website, your systems, and your campaigns.
Articles
Who owns your website’s domain, files, and logins?
Which digital assets should stay in your name when you work with an agency, and what to put in writing before the project starts.
How to redesign your website without losing Google rankings
URL inventory, 301 redirects, content, and measurement: what to protect so a redesign doesn’t erase what already works in Google.
How to prepare files for print and packaging
Bleed, color, resolution, fonts, and dielines: what to check before sending a file to print so the piece comes out the way you designed it.
How to migrate an online store without losing orders or your catalog
Data inventory, redirects, payments, testing, and a rollback plan: how to switch ecommerce platforms without stopping sales.
What happens to the data from a contact form
Where the data a customer leaves on your website is stored, who sees it, how long to keep it, and what privacy laws generally require.
Shorter SSL Certificates: What Changes in 2026 and 2027 and How to Keep Your Site Free of Security Warnings
SSL certificates already last half as long as before, and in 2027 they get shorter again. What changes, who is affected and how to put renewal on autopilot.
IT Support for Small Businesses: What a Monthly Plan Includes and When It Makes Sense
Help desk, patches, backups, Microsoft 365 and computers: what a monthly IT support plan usually covers and how to tell whether it suits your business.
Web Accessibility in 2026: What the ADA and the European Accessibility Act Require of Your Business
Who the ADA and the European Accessibility Act cover, which technical standard to follow and a review you can run on your site today.
PHP Vulnerabilities in 2026: PHP2Shell, PHP 8.2 and How to Protect Your Website
Two critical PHP flaws, a version that loses support in December, and a checklist of what to review on your site this week.
What does a website cost in 2026? Small business guide
What changes the price of a website, which costs come after launch and how to request quotes you can compare.
SEO in 2026: how to show up on Google and in AI assistant answers
What changed with AI Overviews, AI Mode and AI assistants, and what to do so your business keeps getting found and recommended.
CRM for small businesses: spreadsheet, HubSpot or a custom system
When to move off the spreadsheet, when an off-the-shelf CRM is enough and when a system built around the way you work makes more sense.
Website speed: what the Core Web Vitals are and why they sell
What Google's three metrics measure, which values to aim for and why a custom site loads faster than one built with a page builder.
Website in multiple languages: how to sell in other countries
URL structure, hreflang, localized translation and the most common mistakes when taking your site into other languages.
Brand guide: what it is and what brand guidelines should include
What sections a brand guidelines manual includes, who uses it, and how it helps your business look consistent across every channel.
Ads on Instagram and Facebook in 2026: the creative does the targeting
With automatic targeting, the piece you show decides who it reaches. Which formats, how many variations and how to measure.
Videos for business: ideal length and what to say
Which length performs best according to data from millions of videos, which formats to produce and how to get the most out of every shoot.
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