Construction and remodeling
Shape · Brand
Branding and identity designed for more than one market
We create clear brands that are easy to recognize. Depending on your project, we work on the logo, the visual system and guidelines for applying them well.
Who it's for
Built for businesses that are serious about growing
A consistent brand is easier to remember. When your logo, colors and fonts are always used the same way, it's easier for customers to recognize you and trust what you offer.
We work with you from the assessment to the brand guidelines. First we get to know your business and your audience. Then we design an identity that works across the channels where your brand appears, digital or print.
- 01New businesses that need their first identity.
- 02Companies with an outdated logo or one that's hard to apply.
- 03Brands that sell in more than one country.
Reach
What we offer
- 01
Logo and variations
Primary and horizontal versions, icon, and use on light and dark backgrounds.
- 02
Color palette and typography
Colors and fonts chosen to read well on screen and on paper.
- 03
Brand guidelines
A simple document with usage rules for your team and your suppliers.
- 04
Core applications
Pieces such as business cards, email signatures or social media templates, within the agreed scope.
- 05
Tone of voice
Guidelines for writing messages that always sound like your brand.
How we work
Four stages, one team
- 01
Listen
We run interviews, review your competitors and define what the brand needs to communicate.
- 02
Design
We present identity directions and refine the chosen one over the agreed review rounds.
- 03
Build
We build out the variations, palette, typography, applications and brand guidelines.
- 04
Grow
We can support you through the launch and with any pieces you need afterward.
Projects
Related work
Questions
Frequently asked questions about Branding and identity
Can I refresh my logo without losing what I already have?
Yes. We can do an update that keeps the elements your customers already recognize and tidies up the rest.
What formats are the files delivered in?
We define that in the proposal. It usually includes vector and image files, plus the guidelines as a PDF.
Do you work with brands in other languages?
Yes. We work in Spanish, English, Portuguese, French and Italian, and we consider how the brand reads in each market.
Answers from the AiDo Creative teamFrom the blog
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Shall we start on your brand?
Tell us about your business and we'll propose a plan for your brand.