An Industrial Identity Inspired by Germany, Built for the Future

Borken had a name, but lacked a visual identity and a brand concept that could represent its commercial vision and technological capabilities.

Our challenge was to create a modern, simple, and recognizable identity that communicated strength, innovation, and premium quality. To shape its visual universe, we drew inspiration from its German namesake, incorporating the colors of Germany into the brand's identity.

But the real objective went beyond designing a logo. We needed to establish a flexible visual system capable of adapting to different product lines, industrial solutions, and future business needs while remaining relevant over time.

We developed Borken's brand and communication identity, defining its visual language, graphic applications, and the guidelines needed to maintain consistency across every brand touchpoint.

We extended this identity to product presentation, labels, packaging, marketing materials, and website design, establishing an adaptable system that allows new product lines and formats to be introduced without compromising visual consistency.

We also incorporated contemporary criteria into production, manufacturing, and packaging standards, introducing strategies aimed at encouraging more environmentally responsible practices.

The result is an industrial brand with a distinctive personality: strong in the present, adaptable to new challenges, and designed to evolve alongside the company.

• Brand identity
• Logo
• Website
• Containers
• Boxes