A coffee brand that gives each origin its own identity
Prosze Café sells roasted whole-bean specialty coffee from Buenos Aires. It came to us with a logo and nothing else: we built the visual identity, the packaging concept, the storyline, the digital marketing and the online store.
The challenge
Prosze Café had a logo, the P holding a coffee bean, but no visual identity, no communication and no idea of how to sell online.
With specialty coffee, customers choose by origin, process and tasting notes. If the brand doesn't tell that story, every coffee looks the same on the shelf and on screen.
What we did
We started from the logo and built everything else: the visual identity concept, the palette, the usage rules and a storyline that follows the coffee's journey, from the grower to the cup.
In the packaging, each origin has its own pattern and color, chosen to represent the region: we looked for the colors of each country or city. We also created a two-letter code to recognize the varietal at a glance (BR, CP, CC, CT, GT, HN). Each bag shows the map, region, altitude, process, intensity and tasting notes.
We defined the digital marketing concept, created the illustrations and social media pieces, and built the online store with a custom cart and checkout.
- Brand identity
- Brand guidelines
- Website
- Online store
- Labels
- Containers
- Social media posts
- Content
Want something like this for your brand?
Launching your own coffee or food brand? Get in touch.