How to write titles and descriptions that show in full
When someone searches on Google or gets your link on WhatsApp, the first thing they see isn't your page: it's a title, a description and sometimes an image. That preview decides whether they click or scroll past.
The title
Google shows about 600 pixels of title, usually 50 to 60 characters. Put the important part first: what it is and who it's for. The brand name can go at the end, after a pipe or a hyphen. If the title is too long or doesn't match the page, Google may replace it with other text.
The description
It doesn't affect ranking, but it does affect clicks. 140 to 160 characters is enough to say what the person will find and why it's useful to them. Write a different one for each page.
The share image
Facebook, LinkedIn, WhatsApp and X use the og:image tag. The safest size is 1200 × 630 px, in JPG or PNG and under 1 MB. Keep important text away from the edges, because some apps crop the image to a square.
If the preview doesn't update
Social networks keep the preview cached for a while. After changing the tags, ask them to read it again with Meta's Sharing Debugger or LinkedIn's Post Inspector.
Frequently asked questions
Is the preview exact?
It's approximate. Each app changes its design often and adjusts the cutoff to the screen, but the lengths and proportions we use are the standard ones.
Why doesn't it read my page on its own?
For security reasons, browsers don't let one site read another. That's why you enter the details by hand: it also lets you test copy before you publish it.
Where do I paste the tags?
Inside the head section of each page. In WordPress and most platforms there's a field for each page's title, description and share image.
Do you store what I type?
No. Everything is built in your browser and nothing is sent.
Answers from the AiDo Creative team