Social media image size guide 2026
Pixel sizes, aspect ratio, format and maximum file size for profiles, covers, posts, stories and ads on the networks businesses use most.
We use each network's help pages when they publish their sizes and, when they don't, the Sprout Social and Hootsuite guides, which are updated every month. Where no reliable source gives a size, we say so instead of making one up.
One design for several networks
If you're making one design for several networks, create it at 1080 × 1350 (4:5) for the feed and 1080 × 1920 (9:16) for stories and reels, with the important part in the center.
Every size has a PNG template to download, with the thirds, the center and the areas the app or the crop covers.
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 320 × 320 | 1:1 | Displayed as a circle. | |
| Square post | 1080 × 1080 | 1:1 | JPG or PNG. Instagram stores photos at up to 1080 px wide. | |
| Portrait post | 1080 × 1350 | 4:5 | Takes up the most space in the feed. | |
| Landscape post | 1080 × 566 | 1.91:1 | The widest ratio the feed accepts. | |
| Profile grid preview | — | 3:4 | The profile shows each post cropped to 3:4: keep the important part in the center. | — |
| Stories and reels | 1080 × 1920 | 9:16 | Leave 14% free at the top and bottom (about 250 px) so buttons don't cover it. | |
| Carousel | 1080 × 1080 1080 × 1350 | 1:1 4:5 | Up to 20 photos or videos per post. | |
| Feed ads | 1440 × 1440 1440 × 1800 | 1:1 4:5 | JPG or PNG, up to 30 MB. | |
| Stories and reels ads | 1440 × 2560 | 9:16 | JPG or PNG, up to 30 MB. |
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 320 × 320 | 1:1 | Displayed as a circle. | |
| Page cover | 851 × 315 | 2.7:1 | Minimum 399 × 150. For fast loading: sRGB JPG under 100 KB. With a logo or text, PNG is better. | |
| Post | 1080 × 1080 1080 × 1350 | 1:1 4:5 | JPG or PNG. | |
| Stories | 1080 × 1920 | 9:16 | Leave the top and bottom free for the buttons. | |
| Feed ads | 1440 × 1440 1440 × 1800 | 1:1 4:5 | JPG or PNG, up to 30 MB. | |
| Stories and reels ads | 1440 × 2560 | 9:16 | JPG or PNG, up to 30 MB. |
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Personal profile photo | 400 × 400 | 1:1 | Displayed as a circle. | |
| Personal profile cover | 1584 × 396 | 4:1 | Up to 8 MB. | |
| Company page logo | 400 × 400 | 1:1 | Up to 3 MB. | |
| Company page cover | 1128 × 191 | 6:1 | Guides don't agree on the exact size (1512 × 256 and 4200 × 700 are also cited), but all keep a ratio close to 6:1. | |
| Image post | 1200 × 627 1080 × 1080 | 1.91:1 1:1 | The square one takes up more space on phones. | |
| Image ad | 1200 × 628 1200 × 1200 720 × 900 | 1.91:1 1:1 4:5 | Up to 5 MB. | |
| Carousel ad | 1080 × 1080 | 1:1 | 2 to 10 cards, up to 10 MB each. |
TikTok
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 200 × 200 | 1:1 | Minimum 20 × 20. Displayed as a circle. | |
| Video and photo mode | 1080 × 1920 | 9:16 | Full screen, vertical. | |
| Image carousel ad | 1200 × 628 640 × 640 720 × 1280 | 1.91:1 1:1 9:16 | JPG or PNG up to 100 KB per image, 2 to 35 images. | |
| Ad profile image | 98 × 98 | 1:1 | Up to 50 KB. |
YouTube
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 800 × 800 | 1:1 | YouTube displays it at 98 × 98: upload it larger so it looks sharp. JPG, GIF, BMP or PNG without animation, up to 15 MB. | |
| Channel banner | 2560 × 1440 | 16:9 | Minimum 2048 × 1152. The area visible on every device is the central 1235 × 338. Up to 6 MB. | |
| Video thumbnail | 1280 × 720 | 16:9 | Up to 3840 × 2160, at least 640 wide. JPG or PNG, up to 2 MB from a phone and 50 MB from a computer. | |
| Short thumbnail | 2160 × 3840 | 9:16 | That's the maximum; the minimum height is 640. JPG or PNG. |
X
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 400 × 400 | 1:1 | JPG, GIF or PNG, without animation. | |
| Header | 1500 × 500 | 3:1 | JPG, GIF or PNG, without animation. | |
| Image post | 1280 × 720 1080 × 1080 | 16:9 1:1 | JPEG, PNG or GIF. Photos up to 5 MB; GIFs up to 5 MB on mobile and 15 MB on the web. | |
| Image ad | 1200 × 1200 1200 × 628 | 1:1 1.91:1 | PNG or JPEG, up to 5 MB. | |
| Carousel ad | 800 × 800 800 × 418 | 1:1 1.91:1 | All cards with the same ratio. |
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | 280 × 280 | 1:1 | Displayed as a circle. | |
| Profile cover | 800 × 450 | 16:9 | ||
| Standard pin | 1000 × 1500 | 2:3 | BMP, JPEG, PNG, TIFF or WEBP, up to 20 MB on the web. | |
| Video pin | 1080 × 1920 | 9:16 | ||
| Image ad | 1000 × 1500 | 2:3 | Same size as a standard pin. |
Google Business Profile
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Business photos, logo and cover | 720 × 720 | — | JPG or PNG, 10 KB to 5 MB. Minimum 250 × 250. Google doesn't publish separate sizes for the logo or cover. | |
| Videos | 720p | — | Up to 30 seconds and 75 MB. | — |
| Item | Size (px) | Aspect ratio | Format, file size and notes | Template |
|---|---|---|---|---|
| Profile photo | — | 1:1 | Displayed as a circle. WhatsApp doesn't publish an official size: use the same square image as on your other networks. | — |
| Status | — | 9:16 | They fill the screen vertically. There's no official size either: the same 1080 × 1920 design you make for stories works. | — |
Frequently asked questions
What size should I use for an Instagram post?
1080 × 1350 px (4:5) if you want to take up more of the screen in the feed, or 1080 × 1080 px (1:1) if you prefer square. Keep in mind the profile shows them cropped to 3:4.
What size are stories and reels?
1080 × 1920 px, in a 9:16 ratio, on Instagram, Facebook and TikTok. Leave the top and bottom free so buttons don't cover your text.
Can I use the same image on every network?
You can reuse the design, but it's best to export each version in its own ratio: 4:5 for the feed, 9:16 for stories and 1.91:1 for links and landscape ads.
Is JPG or PNG better?
JPG for photos, because it's lighter. PNG for logos, text and flat-color designs, because it keeps edges sharp.
How often is this guide updated?
We review it whenever a network changes its sizes. The date of the last review is at the top.
Answers from the AiDo Creative teamSources
- Instagram Help Center: resolution of photos you share
- Facebook Help Center: your Page's cover photo
- TikTok Ads Help Center: carousel ad specifications
- YouTube Help: profile picture and channel banner
- YouTube Help: video thumbnails
- X Help Center: how to customize your profile
- X Help Center: posting GIFs and pictures
- Pinterest Help Center: Pin specs
- Google Business Profile Help: photos and videos
- Sprout Social: social media image sizes guide (updated October 15, 2026)
- Hootsuite: social media image sizes guide (updated October 1, 2026)
All sources were checked in October 2026. Networks change their sizes without notice: if a piece matters, check the preview before you publish.
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